It was skeptical at first that it could be made and sold for less than $500, but I think my estimates on die costs being $250 was a little too pessimistic, doing rough math on my own with the 390mm die area and $18,000 N4 wafer price and the knowledge that being a lower tier part means potentially better wafer utilization if they're still making them the same as they did the last gen, I think circa $130 could be a more accurate estimate on die cost, and with this being meant to be midrange and considered a 7-tier part, I would expect it to be more expensive than but generally fall around 7700 XT pricing, so I could see them pice it anywhere from $450 to $500. I think $429 would be the thing that would make it an autobuy for me, $500 or more and I start considering waiting to see if UDNA will have something comparable, and if not, then get it cheap after all the discounts over time (or secondhand).
Of course, its only competition for me being $3,000 means they could price it $1,000 and I'd still be better off with it, but that would absolutely be a mistake I might still skip regardless out of indignation. I'm still happy with the RX 570 and want to make the way too much I spent on it worth it; the only reason I'm thinking of upgrading is for RT.